Adobe Drops Creative Suite to Focus on Creative Cloud
Huge news coming from Adobe in the last week. After 10 years of service, it will be dropping its Creative Suite product entirely, in favour of pushing the Creative Cloud service that was introduced last year.
Here at Silicon Beach, we've already updated to Creative Cloud and so all our Adobe Courses, including our Photoshop Courses, will be completely up to date.
This is a massive shift in focus from Adobe, whose business model had until the release of Creative Cloud, followed the 'traditional' software licencing model. So what exactly does all this mean for consumers and what's new?
What is Creative Cloud?
Last year Adobe released Creative Cloud which at first appeared to just be an alternative payment option for existing Adobe products, rather than an entire product in itself. As it has transpired, Creative Cloud will be the sole focus of Adobe from now on.
The next release in June will see them scrap the ubiquitous CS (Creative Suite) moniker that has been attached to Adobe programs since 2003 and instead each product will be branded as CC (Creative Cloud).
There will be no 'full' update system in place as their is currently (CS4 to CS5 to CS6 etc) but rather more frequent, less substantial updates each remaining under the CC brand.
It's worth reading Adobe's Creative Cloud FAQs to get completely up to speed on the the changes.
Why the move to Creative Cloud?
So why exactly has Adobe decided to take this path? There are few clear cut reasons:
1. 'Balancing' Income - A huge portion of Adobe's sales come during the 6 months to a year after a new release, as you would expect. This means that in the years after that between updates, their balance sheet isn't looking so great.
By creating a perpetual subscription service, they'll be able to 'stabilise' the income so that there is a steady flow all year round.
2. Combating Piracy - Piracy is an enormous issue for Adobe - there are cracked and torrent versions of every Adobe product freely available all over the web. Some estimates in recent years state that 60% of Photoshop users are using a pirated version. By introducing a monthly subscription model, pirated versions of the products will dwindle (although not completely disappear). Basically, it means more money in their pockets. And that's what business is about.
3. Following Trend - The subscription model is rapidly becoming the norm for software and app-makers. Microsoft have Office 365 and services like Spotify and Netflix lead their respective markets.
With cloud-based products the present and future of tech as well, this a bold but not all that surprising move from Adobe.
How Much is Creative Cloud
Creative Cloud will be priced at $49.99 a month (or £46.88) for regular users, but current owners of Adobe CS3 and and above will get a special discount price for their first year if they upgrade, which will be $29.99 (£27.34).
Offering a discount to current users is a decent idea from Adobe but hasn't totally allayed concerns that many have.
How will Creative Cloud Affect my Course at Silicon Beach?
There's no need to worry about how it will affect the course. Here at SBT we have been upgraded to CS6 through Creative Cloud for the last 4 months or so. That means all of our public Adobe Courses are entirely up-to-date including:
- Photoshop Training
- Advanced Photoshop Training
- InDesign Training
- eBooks with InDesign Training
- Illustrator Training
- Premier Elements Training
However, if you would prefer to learn on one of the previous versions, we can run any of the courses above privately on versions CS4 and above. Similarly, all of our exclusively private courses like our Lightroom Course and Advanced Illustrator Training can be run on any version dating back to CS4.
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